I’m bumping into interesting words this week.

I suppose reading Dean Koontz does help. His use of words more beautiful than the brush strokes of an artist on a canvas.

The Deviants (shown in the picture) were an English Rock Band in the late 1960’s. They were originally known as the ‘Social Deviants’ and the performed predominantly the work of songwriter Mick Farren. Their sound was teeth-grinding psychedelic rock and they were the first band ever to be introduced as a ‘punk rock’ band.

They deviated from the accepted norm.

In their music.

And something new was born.

Something people love to this day.

Not me necessarily.

I’m more of a Dire Straits, Mark Knopfler kind of guy, who ‘deviated’ in his own way, but still there are loads of people who loved what they did in the late sixties and still love it.

So much so, that just recently Farren performed some of their music on live British TV.

de-vi-ant: one that differs from a norm, especially a person whose behavior and attitudes differ from accepted social standards.

What is acceptable?

What is the norm?

May we be deviants here at the start of the 2010’s.

May we deviate from superficiality.

From being reapers who are only concerned about the monetary profit.

May we chase a triple bottom-line in our business.

May we affect more than just our own affluence.

May we act from a deep and real love and leave a legacy, not of a scorched earth and scorched people, inspired by profit at all cost, but of a new people deeply connected, living in a sustainable environment, built and maintained.

May we be deviants.


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Just click this link to take a look: Theunis Pienaar in Amzaon.


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