Doing Virtuous Business The Remarkable Success of Spiritual Enterprise By Theodore Malloch

I’m sceptical about books that might try to use Christianity to ‘prove’ the worth of a system.

I come from Africa. Here Christianity was used to prove Apartheid to the detriment of hundreds of thousands of lives.

I was anxious that Theodore Malloch might just be trying the same trick with Capitalism.

After all, the book description does say: ‘Critics of Capitalism view big businesses as insatiable masters of the universe with little regard for the public, and label those who create wealth as greedy, malicious, and unscrupulous. In this insightful and original book, Theodore Roosevelt Malloch answers these charges head-on with the bold idea that the creation of wealth by virtuous means is the most important thing we can do for ourselves and for others. Doing Virtuous Business explains the true purpose of business and illuminates the connection between a free economy and religious liberty. Drawing from the notion of “social capital” that has been developed by generations of scholars, Malloch adds the concept of “spiritual capital” as a foundation for social progress and also a necessity for responsible and successful enterprise. He details the virtues that sustain a business and a free market — virtues that are critical to the emerging global economy. Malloch reveals that a company’s soul determines its “spiritual capital,” an equally imperative foundation to success. From Wal-Mart to IBM, Malloch demonstrates how companies that operate on ethical models informed by spiritual traditions have outperformed their competitors. This book is a welcome moral defense of free enterprise and a sensible guide for achieving the ideal of virtuous business.’

Quite a mouthful & so is this book.

Malloch has clearly spent many hours studying his field and has collected an overwhelming volume of anecdotal evidence. That he is a learned man & a teacher is evident.

Perhaps this book does not so much ‘prove’ capitalism as it challenges it, for the ‘virtuous business’ which Malloch describes is not the capitalism I’ve come to know.

This is a good read. Sometimes the stories can be a bit too much, but the information & the research behind it all seems to be solid.

And the concept of ‘spiritual capital’ is one which spoke to me.

If nothing else, Malloch made me think about the way I do business, asking myself if it is virtuous & at all influenced by my faith.


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