This is an interesting read, if you’re serious about ‘innovation’ & want another take on the subject.
Most books on innovation make it sound as if successful innovation is the end result of a carefully followed recipe. I was pretty relieved to hear Larry Osborne’s thought on innovation as he makes it very clear: when it comes to any new venture, failure is the surest horse to bet on.
Throughout the book Osborne explains how understanding this dirty little secret behind innovation can bring both stability and creativity to organizations, especially those with teams of people that focus on innovation, creativity, new ideas, and problem-solving.
As I was reading, I was wondering: how many companies & organizations actually have teams of people who focus exclusively on innovation?
And, I was wondering, if innovation is really still such a hot topic?
If most, aren’t merely copying & plagiarizing to make the fastest buck.
What Osborne did teach me, is that innovation isn’t easy & it doesn’t just happen.
Also, it isn’t embraced.
Using the wisdom and principles found in this book, I think you will be enabled to lead a little more dynamically, without causing uncertainty or insecurity in your organization.
If you’re serious about innovation.
Overall I found this a refreshing read.